Epilobium canum, also known as California fuchsia or Zauschneria, is a species of willowherb in the Evening Primrose Family (Onagraceae). It is native to dry slopes and in chaparral of western North America, especially California. It is a perennial plant, notable for the profusion of bright scarlet flowers in late summer and autumn. The name reflects that in the past it used to be treated in a distinct genus Zauschneria, but modern studies have shown that it is best placed within the genus Epilobium. Other common names include California-fuchsia (from the resemblance of the flowers to those of Fuchsias), Hummingbird Flower or Hummingbird Trumpet (the flowers are very attractive to hummingbirds), and Firechalice.

Source: Wikipedia