Encelia californica is a species of flowering plant in the daisy family known by the common name California brittlebush. It is also commonly referred to as "California bush sunflower". This shrub is native to southern California and Baja California where it is a member of the coastal sage plant community at the shoreline. It can also be found on inland foothills in the Transverse and Peninsular Ranges. It is drought tolerant but not frost tolerant, and needs full sun.

Source: Wikipedia